Mastering Professionalism Online – Essential Tips for Dental Students Regarding Social Media Use

Mastering Professionalism Online – Essential Tips for Dental Students Regarding Social Media Use

Introduction:

Social media has become a valuable platform for dental students to network, exchange ideas, and draw inspiration from others. However, it is crucial to maintain professionalism while using these platforms. Although social media may not seem directly related to patient care, a study analysing fitness-to-practice (FTP) cases investigated by the General Dental Council (GDC) revealed that, 2.4% were said to be social media-related. In response, the GDC has provided guidelines on social media use to prevent violations. This article aims to discuss how dental students can effectively utilise social media without breaching the GDC’s rules on engagement.

  1. Avoid Identifying Patients on Social Media

Dental students often receive direct training on real patients, but it is vital to prioritise patient confidentiality. According to section 4.3.3 of the Standards Of The Dental Team, students must not publish any information on social media that could identify patients without their consent. Written consent should be obtained before using personal information or images related to a patient. Posting inappropriate content or discussing a person’s treatment can severely damage your professional reputation and even lead to disciplinary action. Exercise caution and think twice before posting anything.

  1. Maintain Appropriate Boundaries

Even as a dental student, it is crucial to establish and maintain appropriate boundaries with patients. The GDC emphasises that students should adhere to professional limits in their patient relationships. Regarding social media, this means refraining from befriending patients on personal social media accounts (such as Facebook, Instagram, or Twitter) and avoiding discussions about their treatment. Remember to keep personal and professional accounts separate. If necessary, direct patients who want to connect online to the clinic’s website or social media page. Seek guidance from your course tutor or clinical advisor if you are unsure about establishing proper boundaries.

  1. Uphold Professionalism

It is essential to maintain a professional online presence by refraining from posting anything that could be deemed unprofessional. Before sharing or posting content, consider how others might perceive it. Could it be misinterpreted or taken out of context? A good rule of thumb is to avoid posting or sharing anything that you would not want a journalist to discover or see in a newspaper. Even if something appeals to your sense of humour, consider whether it could offend someone else. Exercise discretion and avoid sharing potentially controversial content.

  1. Take Regular Breaks

Studies have shown a direct correlation between excessive social media use and increased mental health problems. While social media offers opportunities for connection, creativity, and fun, spending excessive time on these platforms can lead to confidence issues, anxiety, and disrupted sleep patterns. Limit your daily screen time, disable notifications, and take regular breaks from social media. This will allow you to return to the platform feeling refreshed and engaged, with more to share with friends and acquaintances.

  1. Consider Everything Public

Remember that anything you post on social media, even if it is intended to be private, has the potential to be copied and shared with unintended audiences. If you do not want certain individuals or groups to access your content, it is best not to post it at all. Treat every written post as if you are attaching your signature or brand to it because once it is out there, it may remain permanently, even if you delete it later. Be cautious about the content you post, as  70% of all future employers often review social media profiles, and controversial posts could have adverse consequences.

Conclusion

Social media offers valuable networking opportunities and a platform for dental students to connect, learn, and grow professionally. However, it is essential to use social media responsibly to avoid negative consequences. By following the above tips, dental students can enjoy social media while building their profiles and careers. If you have any uncertainties about managing your social media appropriately, we have many handy resources on our website, plus 24/7 dento-legal advice should you need it.

Want to know more? Get in touch with the Dental Defence Society today.

Navigating IRMER 2017 and What You Need to Know in 2023

Navigating IRMER 2017 and What You Need to Know in 2023

Introduction:

Radiation exposure is a significant concern during medical and dental treatments, with computed tomography (CT) scans and X-rays being major contributors. In fact, evidence suggests that a single CT scan or X-ray accounts for 16% of the average annual radiation dose in the UK. To protect patients and avoid litigation, medical and dental professionals must ensure that the benefits of these procedures outweigh the risks. Fortunately, the introduction of IRMER 2017 guidelines has improved patient care and safety. In this article, we will provide an overview of IRMER 2017 and discuss important updates in 2023 to help you protect your patients and avoid legal issues.

IRMER 2017 – An Overview:

IRMER, the Ionising Radiation (Medical Exposure) Regulations, was implemented in 2017 to regulate the use of radiation in medical treatments, including CT scanning and X-rays. It replaced the previous Ionising Radiations Regulations (IRR) of 1999, derived from the European Council’s Medical Exposures Directive under Section 15 of the Health And Safety At Work Act of 1974. The regulations cover various aspects, such as optimal radiation doses, equipment quality assurance, and radiation safety training. According to IRMER 2017, employers are directly responsible for implementing these regulations. They must adhere to the following points:

  1. Notifying HSE

Under IRMER 2017, employers need to notify the Health and Safety Executive (HSE) of any changes in their radiation operations. Dental radiography falls into the “intermediate risk” category, requiring employers to register with the HSE and pay a one-off fee. This registration applies to all clinics owned by the employer.

 Medical Physics Expert (MPE)

Every medical and dental establishment must have access to a Medical Physics Expert (MPE). The MPE is appointed by the clinic and serves as a point of contact for advising clinicians on radiation protection and equipment performance. They play a crucial role in ensuring compliance with IRMER 2017 regulations.

 Optimisation of Protection

Efforts should be made to minimise patient radiation exposure while achieving the desired diagnostic or therapeutic outcomes. This involves selecting appropriate imaging techniques and protocols. Patients must be informed of potential risks, provide written consent, and all doses must be recorded.

  1. Justification

Medical exposure involving ionising radiation should only be performed when clinically necessary for the patient’s diagnosis and treatment.

  1. Equipment and Quality Assurance

Radiology equipment and radiation therapy devices must meet specific quality standards. Regular calibration, testing, and maintenance should be conducted and documented.

  1. Training and Education

All individuals involved in the use of ionising radiation must receive appropriate training and education to ensure competency in radiation safety. This includes radiologists, radiographers, and dental professionals.

IRMER 2017 Update in 2023

As of April 19, 2023, the Care Quality Commission (CQC) updated information related to clinically significant, accidental, or unintended exposures (CSAUE). In the case of unintended or accidental radiation exposure deemed clinically significant, providers must thoroughly investigate the incident and report their findings to the UK IRMER enforcing authority. Failure to comply may result in enforcement actions against the provider. This update aims to address concerns about regulatory compliance and promote incident reporting.

So why is this update necessary?

Investigations previously carried out by the CQC found some key concerns around regulation compliance. For example, in the year ending 2022, the CQC reported 611 statutory notifications of significant accidental and unintended radiation exposures. These notifications were up from 499 in 2021.

Common errors included:

  • Patients receiving scans intended for other patients
  • General operating errors
  • Inadequate or incorrect preparation
  • Inadequate training leading to radiation overexposure and
  • Poor or faulty equipment.

The CQC hopes to bring these figures down by ensuring that the correct training and education protocols are in place. But more importantly, when something goes wrong, all incidents must be investigated, documented and reported in a timely manner.

Finally, the relevant duty of candour for accidental or unintended exposures should also be considered.

Key Takeaway – IRMER 2017 Guidelines

IRMER provides a crucial framework to protect patients and operators during ionising radiation administration. The recent updates emphasise thorough investigation and reporting of clinically significant incidents. Compliance with these guidelines is essential for safeguarding employers, staff, and ensuring optimal patient care.

If you have any questions about your legal responsibilities surrounding IRMER, talk to our Dental Defence Society team. In addition to providing tailored indemnity packages, we have a knowledgeable dento-legal team who can help you navigate the pitfalls of ionising radiation. We’re here to help, so get in touch today.

Dentists and Social Media: Best Practices for Patient Engagement

Dentists and Social Media: Best Practices for Patient Engagement

Introduction

The advent of social media has revolutionised the way information is shared and communicated, impacting various aspects of our lives. This includes the field of dentistry, where social media platforms such as Twitter, Facebook, WhatsApp, and Instagram have opened up new avenues for dentists to engage with their patients and create value. However, it is essential for dental professionals to be aware of the legal implications associated with social media use. In this article, we will explore the do’s and don’ts of patient engagement on social media, ensuring compliance with legal and ethical obligations.

 

Managing Patient Confidentiality

Patient confidentiality is a primary concern when dentists utilise social media platforms. Dental professionals have a legal and ethical obligation, as outlined in Regulation 4.2.3 of the Standards For The Dental Team to protect the privacy and confidentiality of their patients’ health information. While certain social media platforms may appear to be private, it is crucial to remember that anything posted online has the potential to be shared and redistributed publicly.

To maintain patient confidentiality:

  • Do remember that even private posts can be disseminated publicly, so exercise caution.
  • Do consider the potential audience of your posts and avoid sharing any details that could violate patient confidentiality laws under the General Data Protection Regulation (GDPR).
  • Do train your staff on appropriate online discussions regarding patient-related matters.

To ensure legal compliance:

  • Do not discuss specific patient cases or share identifiable patient information.
  • Do not engage in patient enquiries that could reveal confidential information.

 

Establishing Appropriate Boundaries

The General Dental Council (GDC) emphasises the importance of maintain appropriate boundaries when interacting with patients on social media. While it is acceptable for dentists to use social media for practice-related updates, caution should be exercised when accepting friend requests from patients on personal accounts. Even if information is shared under an assumed user name without explicitly identifying as a dental professional, confidentiality cannot be guaranteed, and dental professionals can still be held accountable.

To establish appropriate boundaries:

  • Do keep personal and professional social media accounts separate to maintain professional boundaries.
  • Do ensure that any information you provide to patients complies with the GDC guidelines on social media use.

To ensure legal compliance:

  • Do not use personal social media accounts to engage in patient discussions.

Instead, redirect patients to the appropriate channels, such as your practice’s website or contact information.

 

Reputation Management

 

Online reviews play a significant role in customer interaction, and dentists often receive feedback through social media platforms. While positive reviews can enhance a dental practice’s reputation, negative reviews can be detrimental. Therefore, managing online reviews becomes crucial.

When responding to patient feedback:

  • Do maintain professionalism and consider addressing concerns privately or offline.
  • Do refrain from sharing any specific patient-centred information on public forums.

To ensure legal compliance:

  • Do not post replies that may violate patient confidentiality laws.
  • Do not engage in online disputes, regardless of the temptation.

 

Raising Concerns via Social Media

As a trusted professional, you may become aware of patient concerns during visits. However, social media should not be used as a platform to voice these concerns, especially when dealing with vulnerable adults or children. Such actions may breach the guidelines outlined in the GDC’s Standards For Dental Teams document, specifically section 4.3.3 on maintaining and protecting patient information.

 

To address concerns appropriately:

  • Do voice your concerns through the appropriate channels or safeguarding partners.
  • Do act promptly and seek further legal advice if necessary.

To ensure legal compliance:

  • Do not share information about a vulnerable patient on a public platform, even if coerced to do so.

 

Conclusion

Dentists can effectively utilise social media platforms to engage with patients, promote services, and build trust. However, it is crucial to prioritise patient confidentiality, manage online reviews appropriately, and set suitable boundaries.

Once these legal considerations are understood, there is no reason why you cannot fully embrace the power of social media while maintaining your professional and ethical obligations.

If you are in any doubt, we’re here to help.

Dental Defence Society provides expert dento-legal advice, including how to appropriately manage social media issues and navigate any pitfalls. We also have a ton of handy resources designed to guide you through many of the legal aspects of being a practising dentist, plus tailored indemnity packages to give you the added security you need.

Want to know more? Get in touch today.

Navigating Legal Considerations in Community Dentistry – A Comprehensive Guide

Navigating Legal Considerations in Community Dentistry – A Comprehensive Guide

Introduction

Community dentistry plays a crucial role in providing oral care to patients with complex needs or medical vulnerabilities. However, this specialised field also poses unique challenges for dentists, and if not managed properly, it can lead to legal implications.

The Importance of Community Dentistry

In the United Kingdom, there are over a million people with complex needs, including severe learning disabilities, who struggle to access dental care. Additionally, approximately 140,000 individuals are bedbound, making it impossible for them to visit a traditional dental clinic. Consequently, treating vulnerable patients in the community has become increasingly common but remains challenging.

Challenges and Legal Issues

Patients with complex needs may present communication difficulties, struggle to follow instructions, or require dental treatment outside of a clinical setting, such as in their own homes. These unique challenges make the administration of oral care more complex and increase the likelihood of legal issues arising if situations are mismanaged.

 

Tip #1: Always Obtain Informed Consent

Obtaining informed consent is an essential part of the clinician’s duty of care, particularly when dealing with patients who have limited decision-making capabilities or difficulty understanding complex information. Written consent is highly recommended in these cases to ensure patients or their guardians fully understand the proposed treatment plan, including its risks and benefits. Failure to obtain informed consent can be considered negligent. For vulnerable adults unable to make welfare decisions, it is crucial to obtain signed consent voluntarily from a dedicated guardian.

Tip #2: Ensuring Patient Safety

Patient safety is well-established in a controlled clinical environment. However, when treating patients with complex needs or providing home visits, maintaining safety becomes more challenging. Lawsuits related to safety malpractices are unfortunately common in these situations. To mitigate risks, dental practitioners should have protocols in place to manage worst-case scenarios, such as situations where a patient becomes agitated or uncooperative. Maintaining a calm demeanour, speaking softly, reassuring the patient, and treating them with respect can help diffuse difficult situations while minimising harm to the patient and the dental team. Alternatively, when a patient needs to be treated in their own residence, ensure safety protocols are in place like:

  • Initiating pre-arrival instructions – Prior to a visit, confirm patients do not smoke before arrival, pets are kept separate, and patients are correctly positioned to receive dental treatment.
  • Zoning for infection control – Even in a small space such as a bedroom, it is imperative to designate a work area for infection control and to maintain cleanliness at all times. A pre-visit inspection is helpful to be able to plan zones and declutter.
  • Carrying the correct kit – Emergency drug kits, defibrillators, clinical waste and sharps boxes, and dirty instrument boxes are all essential to manage patient safety. A kit checklist is helpful when doing domestic visits and helps ensure no equipment or instruments are left behind.

Tip #3: Understanding Legal Requirements

Dental practitioners in community dentistry must be aware of legal requirements and regulations related to accommodating patients with complex needs, mobility issues, or challenging behaviours. In the UK, if you fail to make your practice accessible for those who are less mobile or have complex needs, you are likely to be in breach of Principle 1 of the Standards For The Dental Team and Regulation 9 of the Quality Care Commission’s Health and Social Care Act 2008.  Understanding these legal principles enables practitioners to assess their practice’s needs, make necessary adjustments, and comply with the law.

 

Conclusion

To avoid potential legal implications in community dentistry, it is essential to establish clear procedures and policies for treating patients with complex needs, mobility issues, and challenging behaviours. Retraining staff, implementing systems for informed consent, and understanding the legal requirements for treating vulnerable patients are critical steps in minimising the risk of legal action.

Feel free to contact us at Dental Defence Society for comprehensive support and legal advice and to gain peace of mind and ensure compliance with legal considerations in community dentistry.

Understanding Vicarious Liability And NDDOC For Dental Practice Principals – What You Need To Know

Understanding Vicarious Liability And NDDOC For Dental Practice Principals – What You Need To Know

Breakingbury vs Croad, a 2021 case, resulted in a judgement that holds important implications for the legal responsibilities of dental practice owners in the UK.

In Breakingbury vs Croad, the court ruled in favour of the patient, Mrs. Lynda Breakingbury, who had received negligent bridgework from three associate dentists over a period of several years. However, two of the three associate dentists were no longer registered with the General Dental Council (GDC), were not UK residents, and had no evidence of indemnity cover. As a result, the claimant had no recourse against the associate dentists or the means to seek financial compensation for corrective treatment.

In this particular case, the court passed the judgements of vicarious liability (VL) and non-delegable duty of care (NDDOC) against the retired dental practice owner, Mr. John Croad, despite him having sold the practice nine years prior. Although this ruling is not a binding precedent, it is likely to have persuasive influence on future cases.

Vicarious liability holds that practice owners may be held accountable for the negligent actions of associate dentists working at their practice. Similarly, under NDDOC, practice owners can be held responsible for the negligence of a third party from the time they delegated the work, even if it occurred years earlier. However, while vicarious liability is well-defined in most industries, it becomes less clear-cut in the dental field.

The confusion arises because many dental associates are not employees of the practice but instead work as self-employed individuals. In the past, practice owners could argue that associates were independent contractors, and claims would typically be directed at the individual dentist rather than the practice owner. However, the Breakingbury vs Croad case suggests that future vicarious liability claims may not be as straightforward.

Even when vicarious liability cannot be proven, the obligations of non-delegable duty of care may still hold the practice owner responsible, as this responsibility cannot be legally passed on. Therefore, practice owners must take steps to protect themselves against these risks. Here are four simple steps to better safeguard against vicarious liability and NDDOC claims:

 

1 – Check and update indemnity policies

Practice owners should review their current indemnity policies to ensure they are covered for vicarious liability and claims related to non-delegable duty of care. If unsure, consider discussing with your indemnity provider and obtaining additional practice insurance to cover these aspects.

2 – Ensure robust contractual obligations are in place

When taking on new associates, establish solid contractual commitments that require appropriate indemnity cover, which should be renewed annually. Additionally, ensure that your indemnity covers the risk of vicarious liability claims against the associates.

3 – Maintain contact details

Retain contact information for all clinicians working at the practice, including after they leave. This enables prompt traceability in case a claim arises relating to an associate who is no longer working at the practice.

4 – Seek legal advice where necessary

When in doubt, consider seeking legal advice. Dental Defence Society provides comprehensive dento-legal advice to our members whenever needed, ensuring you have the guidance necessary to navigate potential legal challenges.

Taking action now ensures that dentists and patients are fully protected, mitigating the risk of reputational damage and costly compensation claims. At Dental Defence Society, we are here to help. We offer affordable, bespoke, and secure indemnity packages without the need for run-off cover.

For a tailored quote, fill in our online application form, call us on 020 8242 6226 or email us at advice@dentaldefencesociety.com.

Even if you are not yet due to renew your indemnity, you can register your interest, and we will be happy to contact you once you are ready to renew.